Generally Mills is a cereal company (parody of General Mills), that produces Cinnamon Apple Cheerihos.

Initial EraEdit

In the Initial Era, Generally Mills is mentioned in D.O.P.E. Volume 1, Number 6 (1992). The president of the company calls D.O.P.E. to help apprehend the culprit who's been stealing the sprinkles from the Cinnamon Apple Cheerihos (obvious parody of Cheerios). Leper sends Apples and Cin-a-man the job and they defeat the Evil Sorcerer and plug the cereal.

Also in that issue, we see the ingredients to Cinnamon Apple Cheerihos: Cinnamon substitute, apple seeds, yellow #5, salt, MSG, sugar, red dye...